Who We Are
We Started With One Question.
Why Is Plastic Still In Toothbrushes?
→ PFAS, BPA, Nylon, Microplastics, Epoxy Glue
Our Story
Built By People Who Got Tired Of Greenwashing.
We kept seeing the same thing: brushes labelled "eco-friendly" that still shipped with nylon bristles, plastic-bonded heads, and handles that would outlive every one of us by five hundred years. So we started over — sourcing materials that actually return to the earth, and refusing every shortcut that made the old way cheaper.
What came out the other side wasn't a compromise. It was a toothbrush that does its job — and then disappears, the way it should.
What We Stand For
Four Rules We Don't Break.
01 / 04
Material Honesty
If it isn't natural, biodegradable, and non-toxic, it doesn't make the cut. No exceptions for cost or convenience.
02 / 04
Radical Transparency
Every component, sourced and listed. No vague "eco-friendly" labels — just the facts, bristle by bristle.
03 / 04
Designed To Disappear
Built to fully return to the earth. Not "compostable in industrial facilities" — actually biodegradable.
04 / 04
No Performance Trade-Off
Sustainable doesn't mean worse. Every brush is tested to outperform the plastic version it replaces.